AOTT Research DYM

Kung Fu Panda & Quantum of Solace

I chose to compare the opening sequences of Kung Fu Panda and Quantum of Solace. The two of these films are different in genre and styles. This is evident in the opening title sequence.

Kung Fu Panda is computer animated whereas the Quantum of Solace opening sequence was shot in live action and was edited using special fx. Despite both of them being animated, they have contrasting connotations. Kung Fu Panda has simplistic visuals, a bright colour scheme and the character appears comedic, appealing to the younger target audience. On the other hand, Quantum of Solace shows sophistication and shows guns and slight nudity as it is targeted at an older audience. Both title sequences successfully connote their different genres; Kung Fu Panda as an comedy animated film, and Quantum of Solace as an action spy film.

Both of the opening sequences introduce the main character and the setting. Kung Fu Panda establishes Po as the main character and uses the asian conical hat and the dragon to suggest that the film is set in China. Quantum of Solace introduces James Bond (played by Daniel Craig) with gun in hand, fulfilling the audiences expectations of the Bond film. The setting is not obvious, but the sun and the sand dunes imply that the film is set in the desert with scorching heat. Both of the opening sequences depict the main characters as alone. Kung Fu Panda uses this to convey Po's aspirations of being an 'awesome' kung fu warrior that is seemingly impossible. Quantum of Solace uses this to indicate James Bond's turmoil and solitude after Casino Royale.

Both of the opening sequences are very effective at conveying the genre, target audience and establishing the characters and setting. The graphics are aesthetically pleasing and appeal to the target audiences.