Evaluation question 4: Who would be the audience for your media product?

Our film would have a small, niche audience due to the small production scale, the age 15 certificate and the specific film genres. This is opposed to a Hollywood film with a large budget such as Star Wars: The Force awakens which would have mass audiences ranging from fans of the original trilogy to families with young children.

Our primary audience:

Our film will target the LGBTQ community because our film mainly has representation of gay teenagers. The LGBTQ community have a strong online presence so they would be likely to generate word of mouth which will promote the film.

Below I have included a brief mind map of the LGBTQ's typical lifestyle and wider media consumption habits.

Our secondary audience:

Our film is a British indie, coming of age, gay, romantic drama. Therefore, our target audience would be fans of these type of genres. Although our film focuses on representation of a gay teenager, the film would appeal to more than just the LGBTQ community. For example, Blue is the Warmest Colour has a large audience of young adults who are fans of the lesbian coming of age genre but may not be a member of the LGBTQ community themselves. The critically acclaimed film has gone on to receive numerous accolades and worldwide success.

Fans of the genre will like films such as Juno, Perks of being a Wallflower, Submarine and the Inbetweeners. I have made a gif of examples which you can view below:

Our tertiary audience:

Our film is skewed towards teenagers due to the large teenage representation in our film. This graph from the BFI show that 15-24 year golds visit the cinema more than any other age group. However, they are likely to be more frugal with their money and spend less in comparison to a family who may buy popcorn or drinks. Also, the 15-24 age group are the largest consumers of illegal online streaming or pirated films. This will damage the media industry but teenagers  are likely to generate word of mouth using social media which will raise awareness of the film.

BFI statistics