Introduction


My name is Phoebe Hung and my candidate number is 8017. I completed brief 1: music industry. I worked with Georgina Harper-Dennett (8720) and Gabriel Meytanis (8560). To see my work, please click on the 3 labels on the right named A2 Research and Planning, A2 Construction, and A2 Evaluation.

This is our music video

This is our music video. Please view it in 1080p for optimal experience.

My Music Video

Front digipak text

These are the front panels of our digipak album cover:

Digipak front cover image

Digipak front cover image

Inside digipak text

These are the inside panels of our album digipak:

Digipak inside cover image

Digipak inside cover image
Our website:

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Friday, 23 September 2016

R&P Post 19: My influences and vision for the project

Our Steal-o-matic is a visual, moving 'pitch' of our music video idea. It consists of our reference points that we took from clips, mainly existing music videos, and put them together to create a visual representation of our shared vision.



Music video references from our steal-o-matic
I was able to contribute a lot to our steal-o-matic due to my extensive knowledge of a wide range of female artists and their music videos, from which we took inspiration from.

One of the things that we have been inspired to do is to use extreme close ups of the singer and incorporate excessive hand movements into the shots. We have also been hugely influenced by the overwhelming amount of props that were used in the music videos and are determined to portray a convincing narrative through the use of props and costumes.

To the left, you can see the list of music videos that we used for reference in our steal-o-matic.




Below, are brief explanations as to why we chose to use the clips.



We got feedback from our teachers as soon as we finished our Steal-o-matic.
  • There was very good cutting to the beat from shot to shot
  • A very good range of shot types
  • The CUs that we used were good and appropriate
  • Important to have beauty shots in a music video
  • Good examples of direct address to the camera
  • A good mix of narrative and performance
  • Need to focus on conceptual aspect
  • Could use different lighting as well as props to differentiate different set-ups

The Steal-o-matic was particularly useful to use because we had not previously taken into account camera movements. Camera movement was clearly evident in our references and this reminded us that we needed to integrate movement into our planning. We also have a solid basis for our music video and know what visuals work well with the lyrics. Even though our clips were prompted by the lyrics, the sequence flowed well and I am pleased with the end product.

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