Introduction


My name is Phoebe Hung and my candidate number is 8017. I completed brief 1: music industry. I worked with Georgina Harper-Dennett (8720) and Gabriel Meytanis (8560). To see my work, please click on the 3 labels on the right named A2 Research and Planning, A2 Construction, and A2 Evaluation.

This is our music video

This is our music video. Please view it in 1080p for optimal experience.

My Music Video

Front digipak text

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Digipak front cover image

Digipak front cover image

Inside digipak text

These are the inside panels of our album digipak:

Digipak inside cover image

Digipak inside cover image
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Friday 23 September 2016

R&P Post 8: Possible tracks for the single

As a group, we narrowed it down to three tracks. Below, I have listed the pros and cons of using each song which will affect our decisions in which track we choose.

1. "Don't Let Me Down" by Chainsmokers ft. Daya



I suggested the song
to my group members
on our whatsapp group
This is the first track I suggested to my other group members. This is a song that I've heard quite a lot at the gym and on the radio and thought that it would be interesting to make a music video for it.

Positives:

  • The song is an EDM song with a strong beat that would be easy to cut to
  • The EDM genre is very popular in the UK as well as worldwide and so would be good to take advantage of
  • Lyrics are expressive and simple. We could convey the emotions and meanings behind them
Negatives:
  • The song is has over 350 million views on Youtube
  • It would be hard for us to come up with a concept that does not overlap with the existing music video because the visuals from the lyric video are quite impressive


2. "Addicted to a Memory" by Zedd ft. Bahari


Here we are discussing the song
during our meeting
This song was a song that we stumbled across when searching for EDM songs. We had all listened to Zedd before and knew a few of his previous songs. We had dismissed the song "Clarity" by Zedd ft. Foxes because it was quite an old song and we wanted to work with a relatively new song.

Positives:

  • There is no existing music video for this track so we could use our imagination
  • The song has an ethereal vibe that would be interesting to try to express. We could potentially do a visually stimulating conceptual video
Negatives:
  • The song is too long (5 minutes) and we would not be able to cut it down to 3 minutes without it sounding weird and unfinished
  • The dubstep breakdown would be hard to pull off without looking amateurish
  • Lack of vocals and lyrics mean that we will have to interepret it in our own way
  • It becomes very repetitive, which might not sustain the audience's interests


3. "Sit Still Look Pretty" by Daya


After looking at "Don't Let Me Down", we looked into other tracks that the artists have released and Georgina found this song by Daya.

Positives
  • Lyrics are good for creating imagery and intertextual reference e.g. Barbie world, picket fences and trophy wives
  • Beat is strong and easy to cut to
  • Song is simple and addictive - will appeal to our target audience

Negatives
  • The song can get repetitive, especially at around the 1:57 mark
  • Depending on the visuals, the song can be considered to be supporting feminism. This may alienate male audiences and defies the point of aiming for the mass audiences
By listing the positives and negatives of each track, my group will be able to make an informed decision and can think of ways to work around what may be considered to be the negative aspects of the track.

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